Magazine front cover mock ups

For the mock ups i stuck to the colour scheme mostly but when i deemed necessary deviated to gold because i thought itd look better.

Well I’ve managed to track down new boy on the block Casionova for an interview with beatmatch, now firstly what do I call you? MR Nova? Cas?

Haha, Harry will do fine, and thanks for having me today

So tell me, Whats your favourite kind of music? I mean, we know you’re a house artist predominantly but have been known to dabble. But what is your favourite genre?

Well, much like my music, I dabble in music. My ipod is literally filled with every kind of music imaginable. ACDC to ZZ Top. I just LOVE music. Which in my field of work is probably for the best!

the question on everyone’s mind is, First album, debut onto a relatively popular scene right now, what sets you apart from every other guy with a laptop and tracktor?

Well, haha, anyone with a decent laptop can download a program and become a “artist” nowadays. It’s more so the skill behind the laptop, the pen is mightier than the sword but the writer is more powerful than both. That and I suppose the connections that I have within the music world. I have a lot of people collaborating on my debut album, the likes of crookers and daft punk have helped out, and they’ve been great!

So some pretty big hitters in varying sub genres then! Now you’ve got somewhat of a rep around as a, well, lets say unconventional artist. A lady gaga on the dj spectrum, how did that come about?

Well, Lady gaga sets out to cause controversy, she aims to be weird and “unique” whereas I guess with me its just sort of natural, I’ve never liked to stick to the norms other people have said, they make me uncomfortable. I’ve been known to hop out of bed, turn my swag on, look in the mirror and say “that’ll do” and leave the house. I don’t put on a slew of dead kermits to be odd I just am!

Haha, without a doubt you’re a bit eccentric, whats the weirdest story you have from when you were touring?

Well, unfortunately I have a few. The strangest story ive got is pieced together from other peoples recollections, photos and what small amounts I remember from my liquor induced madness. I’d just finished my 100^th set and at this point id consumed a bottle of hennesey I had been bought as a present. Now at this point I had the ephemeral haze of, “ok, its your liver, stop now please” but like any self respecting imbecile I ignored it and carried on drinking. And that’s where it all goes blank. The photos show many things, most unsavoury, one of the few I could tell you about is me drink jager out of a shoe. No idea why but what I do know is that I'm banned from playing and going to 6 venues in Newcastle and apparently one in Crete.

Crete?! As in Greece Crete?

Yeah, the owner of one of the bars had another venue there which im banned from, odd really…

Certainly sounds like one hell of a wild night! So have you got anything on the cards for the upcoming month or years?

Well, as a bonus, ive decided to release the unheard songs off the album as a free mixtape, I decided that having made them someone ought to hear them, be a bit of a waste otherwise haha. I’ve also just finished arranging a world tour with numerous other DJ’s and artists, the dates and venues are being announced soon but I can confirm that there’s going to be 7 UK dates with the likes of magnetic man, doctor p and some other special guests.

Sounding like its going to be a busy year for you then, How are you finding the rocket to fame, going from unknown underground DJ to superstardom, I mean, they’re pretty much polar opposites!

Yeah, this is what it must’ve been like for SuBo haha. Nahh, yeah, its interesting to say the least. When I used to go into the supermarket after days of being locked away in a room creating and tweaking tunes I got looks of “who’s this guy? Why does he smell so bad”. Now I’m going in, still looking weird, still smelling like feet and yet people run up to me, start shaking my hand, hugging me, asking for photos. It’s a change: I think I like it.

Well, now, another question that’s on everyone lips. Its been rumoured that you’ve been roped in by another well known artist whose name we aren’t allowed to disclose, starting with K and ending in West to produce his next album? Can you expand on these?

Well, Mr. W has indeed approached me. We were at a red carpet event and he strolled up to me all confident and said quite calmly “we need to talk business”. So we did. And im going to have to say apart from that, there’s little else I can say about that unfortunately, but there are cards on the table.

Now that Is interesting! Now speaking of collaborators did you enjoy working with the other artists on your album?

Well, I put some trousers on to meet them. And in the year of making the album I had only put on trousers 6 times (not counting visits to the shops) to leave the house. I had an amazing time swapping stories and they imparted so much wisdom from their time in the game! I have to say out of all of them Daft Punk may have been the most fun to hang out with! They’ve even made me consider purchasing some new add-ons to my set as I had so much fun mucking around with theirs! I mean ableton is simply a blast!

Well thanks for taking the time to talk to us about you and we hope that the tour goes well, as well as maybe or maybe not a collab with Mr West!

Its been great chatting! Thanks for getting me out of the house haha!

Golden Spiral

"The golden spiral means that there should be something, leading the eye to the center of the composition. It could be a line or several subjects. This "something" could just be there without leading the eyes, but it will fulfill its purpose anyway."


I dont think my test shots adhere to the golden spiral rule as they are front on, and have nothing to lead he eye to the centre of the photo, there's not really a focal point on the pictures.

Publisher

I chose EMAP to be the publishers of my magazines because they are a successful media empire not only having things going in the magazine sector but most others as well. A big factor as to why I chose them is because they also publish mixmga and I believe that I could piggy bacjk off the fame and respect of mixmag and introduce a magazine which caters to other types of music (dubstep, House, ect) Meaning that it will be seen as equal to mixmag making more people want to purchase it.

Artist profile

My artist is called Y3k and is a laptop artist who has ventured into many genres of music but stays mainly in the house style reigon of music. He is well know for having a scruffy style of “find clothes, put them on and leave” persona with little forethought to how to constrain to norms for certain aspects of his life. He has just released his first album “NSFW (never safe for work)” and has the likes of crookers and daft punk being a driving force behind this first venture into the mainstream music business.

He was picked after having his mixtapes and demos heard by the heads of certain un named music companies and when approached agreed to make an album only if he could have certain artists help produce his tracks. He is unconventional and an “odd ball” because of his habits of turning up late to live sets and then leaving before his time is up.

The photoshoot will take place in the media studio and im using a white backdrop because having looked at other photoshoots featuring similar artsists and there is a pattern of crisp white backdrops and minimalistic feel to it. I will have him wearing a blue obey tshirt to match the colour scheme of the magazine and will feature  some of the things ive mentioned earlier in the blog.

Test shots/ evaluation.

These are a few of my test shots that i took with a canon 1000d. I used this camera because I am going to use the same one for my actual coursework. I tried to keep a plain background in these test shots because i am using a white background because its a theme within most article featuring a DJ to have clean lines. I used a mid shot and close up as these are going to be the shots i use for my article. I also used a different model (may not be the person I use in my coursework) to pose for some contents page shots. I am glad i took some mid shots because theyre quite integral for my magazine but i forgot to have a sample of someone shouting which i was going to use for my front cover.

Pitch evaluation

I believe my pitch went quite well, i put in a fair amount of time into the animoto and think that had I gone with a power point or generic moodboard it wouldve been a bit bland, animoto really gave it a kick. From the questions posed to me by the group I decided to do a artsit as i was toying between artist or group but the questions really helped me narrow it down. Another thing posed was that my genre isnt particularly wide and that it doesnt get much coverage with exception to like 2 other magazines, like mixmag, and that my audience needed to be more precise as my Animoto seemed to hint that the magazine was for more live DJ's who remix on the spot than laptop musicians.

Media Piatch

Had a look at typefaces, I like future but ive yet to decide my other one, ideally Id use Helvetica but I don’t think the pcs at school have it.

Found a pretty interesting photo of a t-shirt with loads of band names handwritten on it, though maybe I could swap it out for the contents page and get rid of the shaky other idea. Will link it at some point.

Sort of run out of things to do. Awaiting the first lesson back to get something to do.

Semi secured the camera I’ll be using for my photo’s, in the sense that I’ve asked and she said yes, I’ll be using a DSLR because I think a bog standard point and shoot wont be capable of capturing enough detail for me to edit so it stands out more.

Was in no state over the last two days to do anything. Did a bit more set work, had a look at some iconic images of 2010, a few of which I shall link or embed when I have the Internet back.